If you’re thinking that finding the perfect Real Estate Agent in Los Cabos, Mexico to help you sell your home is difficult, you’re not alone. In fact, ask Google “how to find a Los Cabos listing agent” and you’ll get 28 million results.
The task isn’t quite as challenging as it seems when you understand that the listing agent’s primary job is to market your home. So yes, you want to find an agent you feel comfortable with and one with experience listing homes.
Beyond that, there are three important qualities to look for as you interview agents (and please interview more than one) for the job of selling your home. It’s important you find an agent that you trust and feel good about working with for the next 3 to 12 monts. Just because an agent has a well known brand name or helped a friend sale their property does not mean they will be a great fit for you.
Communication is so important
One thing I hear most often from my clients is that their last agent was unresponsive. I understand that selling your home is stressful and that you’ll have questions along the way.
It’s a pity that not all agents feel the same, so ensure that the one you choose will respond to your calls in a timely manner and keep you updated on the progress of the sale. It’s important that your Los Cabos Real Estate agent is expierenced with negotiations and does a capital gains study to let you know eactly how much your triple net return will be after the closing. Since most homes in Cabo are sold fully furnished a good agent will help you put together a property inventory list of excluded items and strong gameplan for showings, open houses and the negotiation process.
You on the other hand, should communicate to the agent thatyou choose exactly how often you expect to hear from him or hear and through which medium (text, phone, email, etc.).
Pricing your home to sell takes experience
Yes, determining an accurate market value for a home and suggesting a strategic listing price is very much a part of an agent’s marketing plan. Homes in Los Cabos, Mexico priced right tend to sell faster than homes that are overpriced. A good Cabo Rea Estate Agent or Advisor will let you know how to maximize profits by using proven marketing strategies.
Be aware of the agent who suggests a price considerably higher than others you interview or what the Comp’s report. This is an old, dishonest trick known as “buying the listing.” Thankfully, not many agents attempt this but those some may try to price your home high at the outset, just to get the listing, and then continually ask you to drop the price. All while your home sits languishing on the market.
The Bottom Line: Marketing
Homeowners hire a real estate agent to not only list their home but market it as well. The listing aspect is merely sticking a sign in the yard and information in the Multiple Listing Service database.
Marketing it is how he or she will get the word out about your home to other agents and homebuyers. It’s important that you select an Cabo Real Estate agent that has a database of buyers, positive client testimonials and a track record of sucess.
Ask the agent to explain his or her approach to marketing homes and exactly how your home will be marketed. Proper digital and print marketing requires an investment so do not hesitate to ask a listing agent how much they are willing to spend in promoting your property.
Since most homebuyers start their search online, clear, compelling professional photographs and videoagraphy are critical aspect. Take a good look at the photos from each agent’s previous listings to make sure they meet your criteria.
Yes, homes are selling quickly right now in the Los Cabos Real Estate market. If you’re thinking of selling, don’t hire the desperate agent, hire the one with the skills it takes to get the most money in your pocket. Hiring the right agent is critical to the successful sale of your home. If you interested in selling contact us today for a complimentary marketing report and consultation.